Cross-Functional

JASON WALKER

Choose a hiring lens

Connect the strategy, system and work.

I work across brand strategy, creative direction, design leadership and AI-assisted systems because the hardest brand problems do not respect departmental boundaries. I clarify the choice, build the language and structures that carry it, and help the people responsible for execution turn one strategic idea into a coherent experience.

Reading as Cross-Functional Change lens

Brand Strategy + AI SystemsFor organizations connecting brand judgment, creative systems and AI-assisted workflows without surrendering human responsibility. Brand StrategistFor organizations clarifying their position, category, customer meaning, portfolio architecture and executive direction. Design Director / ManagerFor organizations building stronger teams, clearer standards, governed systems and the conditions for better work. Creative DirectorFor organizations turning one strategic idea into campaigns, identities, stories and experiences people can feel. Senior DesignerFor teams that need senior craft, systems thinking, visual range and the ability to carry difficult work into execution. Cross-FunctionalFor organizations whose hardest brand problems cross strategy, creative direction, design leadership and AI-assisted systems.

01One idea

One idea should survive every handoff.

Strategy. System. Work.

Practice

How I work inside an organization

The complete practice connects customer meaning, strategic choice, creative expression, organizational alignment and the systems that help people carry the work.

Build the brand around who the customer is becoming.

Creative and strategic decisions become coherent when the organization shares one understanding of the identity and aspiration the customer is pursuing.

Earn the customer’s attention before asking for action.

Attention is scarce and valuable. Communication should repay it with entertainment, insight, useful direction or a clearer picture of what is possible.

Get brand into the decision while the decision is open.

Brand has greater value when it helps shape products, priorities and experiences than when it decorates choices already made.

Make the reasoning transferable.

Standards become useful when people understand the examples, exclusions and judgment behind them.

Build people who can carry the work farther.

Leadership should leave teams with stronger judgment, clearer ownership and less dependence on the leader.

02Coherence

The work becomes coherent when the choices connect.

Outcomes

Selected outcomes

The complete record connects the strategic decisions, creative work, organizational systems and measurable outcomes behind the career.

Frontline21

3× the lead-generation target and roughly 180 accounts from a single email.

An identity-driven campaign that also produced a 6,000+ attendee conference activation and shifted the company’s conference strategy for the first time in decades.
See the work (Frontline21)
Five Stones

20,000+ kits distributed nationally and internationally.

Partner enablement that started with what pastors needed, not with what the company wanted to sell. It became the first viable church-as-channel pathway for product awareness.
See the work (Five Stones)
Victory brand strategy and portfolio architecture

Rebrand the product to rebrand the customer.

With churn approaching 90%, acquisition alone could not repair the customer relationship. The category had taught people to see themselves through shame, surveillance and failure. I repositioned Victory around becoming and formation, then designed the portfolio architecture that established Covenant Eyes as the institutional authority and organized Victory, Five Stones and the supporting content brands into a coherent, selectively disclosed system.
See the work (Victory)
Four-year executive alignment

Resolved a four-year positioning deadlock.

Organized and led a strategic onsite with executive, product and marketing leadership that cleared long-standing disagreement and restarted brand and product development.
Flagship agency campaign

$1.2M engagement and 18× the previous best result.

Represented the brand inside the company’s first $1.2M agency engagement, the highest-impact campaign in company history.
AI-supported brand voice

A voice framework integrated with AI tooling.

Let 20+ writers across three departments align quickly to brand standards, improving clarity, consistency and speed of execution at scale.
See the work (Delivering Brand Voice At Scale)

03Where it was carried

Strategy is only real when the system carries it.

Experience

Where the responsibility was carried

Fractional Marketing Leader

Radiant Mobile

Remote · May–June 2026

A short fractional engagement with America’s first Christian mobile wireless service. I led positioning, messaging, onboarding and lifecycle strategy, translated the network technology into language customers could understand, and began building the company’s first integrated marketing operating system.

Turned a differentiated network capability into a position customers could understand.
Designed the company’s first integrated marketing operating system, connecting workstreams to ownership, reporting and the customer journey.
Used AI-assisted workflows to accelerate research, comparison, writing and system development, with every output judged and released by a person.

Director of Creative Marketing

Covenant Eyes

Remote / Owosso, Michigan · 2018–May 2026

Creative and brand leadership inside an enterprise SaaS company, across eleven years with the company (2015–May 2026). In its first Creative Director role, I resolved a four-year strategic deadlock, led the 2020 Covenant Eyes rebrand, and went on to lead the 2025 Victory brand strategy and the portfolio architecture organizing Covenant Eyes, Victory, Five Stones and the supporting content brands.

Resolved a four-year strategic deadlock through an executive onsite, restarting brand and product development.
Led the 2020 Covenant Eyes rebrand, the company’s first comprehensive redefinition.
Led the 2025 Victory brand strategy and identity, repositioning the product from monitoring toward becoming and formation.
Helped define Covenant Eyes as the institutional authority and designed the portfolio architecture organizing Victory, Five Stones and the supporting content brands with controlled levels of disclosure.
Created the Five Stones church-channel strategy, distributing 20,000+ kits nationally and internationally.
Built an AI-supported brand voice framework for 20+ writers across three departments, with human review and a cross-functional Brand Council.
Represented the brand inside the company’s first $1.2M agency engagement.
Developed a team of five across design, public relations and motion.

Earlier experience

Senior Graphic Designer / UX (PRN) Tektonux · Remote / Huntsville, AL 2020–present
Lead Designer / Brand Strategist Covenant Eyes 2015–2018
Senior Technical Illustrator Yulista Aviation · Huntsville, AL 2013–2015
Staff Illustrator Archer (FX Network) 2013
Graduate Assistant & Lead Designer Georgia Southern University · Statesboro, GA 2012–2013
Instructor & Tennis Coach Screven County High School · Sylvania, GA 2006–2012
Designer Southeastern Marketing · Statesboro, GA 2006
Art Director / Designer Statesboro Herald · Statesboro, GA 2003–2006
Designer Spyglass 2003
Freelance Designer & Illustrator Clients incl. Valiant, Marvel, Upper Deck, White Wolf 1999–2003
Designer / Printer Neal Graphics 1999–2000
Designer Signs by Steve · the first one 1997–1999

Leadership

Leadership that leaves capacity behind

I help designers pioneer the careers they dream of.

I build the learning, merit and advancement structures that let designers make increasingly sophisticated decisions. Designers moving toward a senior role complete the Scholarly Inquiry, a structured study of the vocabulary, elements and principles of two-dimensional design. I use Bloom’s taxonomy to move them past recall into analysis, evaluation and creation, argue for assignments above their current experience while leaving the ownership with them, and teach teams to go ten ideas deep, working through the conventional answers until genuinely original ones begin.

Education

Education and credentials

Education

M.F.A. Graphic Design Georgia Southern University 2010–2014
M.A.T. Teaching & Learning Georgia Southern University 2006–2008
B.F.A. Graphic Design Georgia Southern University 2004–2006
A.A. Fine Arts East Georgia College 1999–2002

Credentials

Certified Brand Architect Level C / Liquid Agency · Neumeier program 2022
Certified Brand Strategist Level C / Liquid Agency · Neumeier program 2021
Certified Brand Specialist Level C / Liquid Agency · Neumeier program 2020
Customer Experience Design Georgia Southern, Z-School Executive Program In progress

Learning

Continuous study

My practice continues to develop across brand strategy, design, organizational leadership, customer behavior and AI-assisted creative workflows.

Contact

Let’s build a brand people can become.

If you are working through a consequential question of brand, creative direction or design leadership, I would like to hear about it.

jasonwalker850@gmail.com

Email: jasonwalker850@gmail.com
Based: Wrightsville, Georgia
Working: Remote. Comfortable with appropriate travel.
Site: jasonwalker.design

How I work inside an organization

Build the brand around who the customer is becoming.

Earn the customer’s attention before asking for action.

Get brand into the decision while the decision is open.

Make the reasoning transferable.

Build people who can carry the work farther.

Selected outcomes

Frontline21

Five Stones

Victory brand strategy and portfolio architecture

Four-year executive alignment

Flagship agency campaign

AI-supported brand voice

Where the responsibility was carried

Fractional Marketing Leader

Director of Creative Marketing

Earlier experience

Leadership that leaves capacity behind

Education and credentials

Education

Credentials

Continuous study

Let’s build a brand people can become.