Voices for Victory

How a three week sprint to salvage a 10K media buy led to some of our most resonant work.

After a contractor dropped the ball on a creative assignment after we’d bought 10K in billboards, my team and I set out to make things right.  The campaign was for the Relationship Marketing Team’s booth at the National Religious Broadcaster’s convention in Nashville Tennessee.  We’d purchased billboard space in the line of sight for conference goers as they entered the Gaylord Oprey Land resort.

Over three weeks I crafted the brief and then guided my team through concept, composition and craftsmanship.  Pushing them forward their best work, we developed 28 + billboards and shipped the top 50%.  We also developed the booth presence, swag and collateral.

The campaign focused on booth traffic and getting the media kit into the hands of as many media guests as possible so we could spread the message and foster relationships with outlets.  We alslo wanted to build up the visibility of key people within the company that media and other creatives would want to work with regarding issues related to pornography.

Overall, the campaign was remarkable success.  We had our highest foot traffic ever and gave out most of our booklets. We’d reap the rewards of this investment over the next two years with the campaign still bearing fruit.