Jason Walker – Executive Creative Director 

Developed in Collaboration with:

• Art Director (Armada) Animations. – Joel Gibbs
• Art Director/Design (Covenant Eyes) Print and Digital – Trent Reese

Design Question: How can we package our best lead nurturing resources into a simple, free product that lets pastors implement our tools in their churches without adding extra effort?

5 Stones reframes a modern problem within the timeless story of good versus evil, casting the church leader as the “good shepherd” and porn as “Goliath.” This approach highlights the scale of the issue and uses powerful storytelling to help leaders see themselves as heroes equipped by Covenant Eyes to combat porn in their churches.

Strategy:

Combine Covenant Eyes’ top five demographic-specific resources into a single “weapons system” offered as a free giveaway, using QR codes for easy point-and-click access.

This was a placeholder logo for iteration one, used while testing the product’s viability.

After confirming viability of the product, we invested in a finished logo that unified more with the other logos in our portfolio

After viewing the commercial, a church leaders next stop is at the Covenant Eyes booth where they encounter our sales team dressed in a jacket similar to what is seen in the commercial.

Since this was a prototype, we opted to keep costs low while we tested the desirability of the 5 Stones kit.  In our first outing, we gave over 100 kits away and collected contact information for 100+ church leaders.

The 5-Stones kit includes the doublesided spinner (Catholic/Protestant) as well as a perforated brochure with all 5 products designed as cards that can be torn out and kept in wallets or given away. It also includes a plaque with the First Samuel 17:40 verse, and a stone stressball with the logo and verse.