Company Culture Project – 2018
Currently included in all new hire packages
Jason Walker – Creative Director/Designer
About The Colossal Man Commercial
In 2018, Our VP of Customer Service slacked me with a secret “Skunk-Works” project. He wanted to create a set of icons that could be displayed in the Covenant Eyes Commons that would help every employee memorize the company core values. The problem I saw was that half of the workforce was fully remote and would only be on campus a few times a year. I convinced him to instead let me design a visually compelling set of business cards that could be kept in employee wallets and purses. This would keep the core values in closer proximity to every employee. The cards still remain a big hit, and are included in each new employee’s onboarding package.
Insight 1:
To get employees to commit the core values to memory, we should give them a tactile as well as visual experience with the core values.
Insight 2:
Simply displaying the icons in the commons would not afford the desired level of proximity and familiarity that the stakeholder wanted. We need to get these core values into closer proximity with the audience.
Strategy:
Creative a set of durable and aesthetically compelling cards that could live in the employee’s wallet or purse.
Other Projects
Collection 1
Collection 2
