Jason Walker – Creative Director/Designer

In 2016, Covenant Eyes was marketing to 7 different audiences. Because of this, an economical color palette was not viable. In response, I correlated the inherent unity and variety in the 8 basic color schemes with the semantic meaning of five tonal words, credible, personable, compassionate, empowering and provocative.  Charting these five words from left to right and placing them in proximity to either unity or variety, I correlated them with potential color schemes that could be used to visually communicate that tone.